Search Engine Optimization (SEO)

                           Search Engine Optimization

Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine’s search results (Organic or Natural results).

Business Analysis:

Before going to do the seo for any website, the first thing you need to do is, analyze what type business they have and also analyze how many pages got index in Google.

For Ex:- If the business is all about Mobiles means then the target keyword is Mobile and analyze how many pages got index in Google.

Keyword Analysis:

Keyword is a word that is used for searching through Search Engines in order to get results

related to your searched query. To get our WebPages according to keywords in Google we need to add keywords in the WebPages. It is not easy to identify all the keywords.

On-Page Optimization:

On-page optimization is one of the types of SEO that refers to factor that gives outcome to website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling webpage by you or by your page coding.

         1.  URL Optimization (or) File Name (or) Permalink

          2.  Meta Tags

          3.  Heading Optimization

          4.  Anchor Linking

          5.  Canonical Linking

          6.  Content Optimization

          7.  Like box/Follow box

          8.  Social Share buttons

          9.  Footer Optimization

         10.  Server Optimization

                             OFF-PAGE OPTIMIZATION

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding. It is used to get Traffic from outside world by placing or listing our website in them. Once we start getting the traffic then On-page is used to make the users to wait for long time which Increase in Page Rank and Page Authority. The off-page is divided into two types:

1) Citation.

2) Link-Building.

Citation:

1.  Directory submission

2.  Classified Ads

3.  Press Releasing

4.  Social book marking

5.  Image Sharing

6.  Document Sharing

7.  Video Sharing

8.  Social Sharing

Link-Building:

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.

White Hat Seo:

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

Black Hat Seo:

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are

Providing Low Quality content or duplicate content on the page.

Getting backlinks from spammed or adult sites.

Giving keyword stuffed content on the page with background color.

Getting too much backlinks from a single page with different anchor text that targets a

single page of your website.

Cloaking.

Doorway Pages.

Sneaky redirect.

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