We help in formulating Digital strategy which can help in changing the image of the company. 
We help in unifying all the effort and ensuring that you a great digital foot print.
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INF project implementation
We offer implementation services which complement the business advisory services and help in executing the strategy. Our on-ground experience and expertise in SME sector can help you implement your company’s growth strategy better. A well implemented project is certainly going to get you additional leverage over your competitors.
In addition to Business advisory and Implementation services we also undertake Learning solutions wherein our team of L&D experts act as coach and facilitators to conduct customized training programs for your employees in order to boost overall efficiency and productivity.
Search Engine Optimization (SEO)
Search
Engine Optimization
Search
engine optimization (SEO) is the process of changing the position of a website
or a web page in a search engine’s search results (Organic or Natural results).
Business Analysis:
Before
going to do the seo for any website, the first thing you need to do is, analyze
what type business they have and also analyze how many pages got index in
Google.
For Ex:- If the business is all about Mobiles means then
the target keyword is Mobile and analyze how many pages got index in Google.
Keyword Analysis:
Keyword is a word that is used for searching through
Search Engines in order to get results
related to your searched query. To get our WebPages
according to keywords in Google we need to add keywords in the WebPages. It is
not easy to identify all the keywords.
On-Page
Optimization:
On-page optimization is one of the types of SEO that
refers to factor that gives outcome to website or web page ranking on SERP (
Search Engine Results Page ). On-Page Optimization means controlling webpage by
you or by your page coding.
1. URL Optimization (or) File Name (or) Permalink
2. Meta Tags
3. Heading Optimization
4. Anchor Linking
5. Canonical Linking
6. Content Optimization
7. Like box/Follow box
8. Social Share buttons
9. Footer Optimization
10. Server Optimization
OFF-PAGE
OPTIMIZATION
Off
Page Optimization is also one of the types of SEO that are not controlled by
the page coding. It is used to get Traffic from outside world by placing or
listing our website in them. Once we start getting the traffic then On-page is
used to make the users to wait for long time which Increase in Page Rank and
Page Authority. The off-page is divided into two types:
1) Citation.
2) Link-Building.
Citation:
1.
Directory
submission
2.
Classified
Ads
3.
Press
Releasing
4.
Social
book marking
5.
Image
Sharing
6.
Document
Sharing
7.
Video
Sharing
8.
Social
Sharing
Link-Building:
Link building is the process of acquiring hyperlinks from
other websites to your own. A hyperlink (usually just called a link) is a way
for users to navigate between pages on the internet.
White Hat Seo:
White
Hat SEO is one of the SEO techniques that a Search engine always likes. Usage
of SEO techniques, tricks and tactics by following search engine rules and
regulations, algorithm and policies are known as White Hat SEO.
Black Hat Seo:
Black
Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques.
Usage of SEO by not following policies and regulations of search engine is
called as black hat seo. Some of the black hat seo techniques are
Providing Low Quality content or duplicate
content on the page.
Getting backlinks from spammed or adult
sites.
Giving keyword stuffed content on the page
with background color.
Getting
too much backlinks from a single page with different anchor text that targets a
single
page of your website.
Cloaking.
Doorway Pages.
Sneaky
redirect.
Digital Strategy
Good marketing makes the company look smart. Great marketing makes the customer feel smart
Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell.
Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell.
Digital
We help in formulating digital strategy which can help in
changing the image of the company. Through our digital strategy we ensure that
technology is not a barrier but a tool to greater opportunities and impact. We
help in unifying all the effort and ensuring that you a great digital foot
print.
Evolving the Definition of Business Strategy:
Digital
strategy focuses on using technology to improve business performance,
